How Cross-Platform Typography Defines Your Brand
on Tuesday 11th of June 2013
Newsflash: device loyalty and device dependence no longer exist. Customers will access your content on any device that is within reach and turned on, so making sure they encounter something identifiably ‘you’ (no matter which device they reach for) is pretty darn important.
In this presentation from Brand Perfect‘s session at Pencil to Pixel in May, our Director Paul McKeever talks about how content creation and content consumption online has changed. He also shows how a shift in workflow can help you create clearly branded and consistently readable online experiences for your readers.